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SEO performance

See impressions and clicks for your board straight from Google.

Written by Traian

The Search performance tab shows how your board performs in Google Search over the last 28 days, pulled straight from Google Search Console into your dashboard. No separate Google login, no tab-switching: the numbers live next to the tools you'd use to act on them.

Open the tab

  1. At the bottom of the sidebar, click Settings.

  2. Open the SEO card.

  3. Click the Search performance tab.

The Search performance tab in the SEO area

Turn it on (it rides on Google indexing)

Search performance uses the same Google connection as Google indexing, so there is no separate setup:

  • Board on an easyboard subdomain: covered automatically once indexing is enabled for your board. Nothing to connect.

  • Board on a custom domain: connect Google Search Console on the Google indexing tab first. Until then, this tab shows "Search performance isn't available yet" with a link to do exactly that.

  • If your domain is connected but not yet verified, you'll see "Your domain isn't verified in Google Search Console yet"; finish the one-click verification on the Google indexing tab (easyboard hosts your domain, so no DNS records are needed).

Once connected, give it a little time: Google reports search data with a delay of roughly two to three days, and a brand-new board needs to appear in searches before there is anything to count. The report always covers the last 28 days ending about 3 days ago.

The four headline numbers

  • Clicks: how many times searchers clicked through to your board from Google results.

  • Impressions: how many times any of your board's pages appeared in results, clicked or not.

  • Avg. CTR: clicks divided by impressions. Low CTR with healthy impressions means you are being seen but not chosen; better titles and meta descriptions are the usual fix.

  • Avg. position: your average ranking across all appearances, where 1 is the top result. Treat it as a trend line, not a precise rank.

The top search queries table

Below the totals, the Top search queries table lists the actual phrases people typed, each with its own clicks, impressions, CTR and position. This is the most actionable data on the page:

  • High impressions, position 5-20: you are close but not winning. Build a dedicated search page for that exact query, with intro copy that addresses it head-on.

  • High impressions, low CTR: the ranking is fine but the snippet isn't earning the click. Sharpen the matching page's title and meta description in Custom SEO content (or, for a search page, in its own meta fields).

  • Query ideas you haven't covered: recurring phrases with no obvious matching page are a to-do list for new search pages or blog posts.

If the table says "No query data yet for this period", the connection works; your board just hasn't had search traffic in the window yet. Check back as your content and jobs accumulate.

A monthly working rhythm

A practical way to use this tab, once data is flowing:

  1. Note the four totals and compare them with last month. Direction matters more than absolute numbers.

  2. Scan the top queries for anything at position 5 to 20 with meaningful impressions; pick one and give it a dedicated search page or a stronger intro.

  3. Find the query with the worst CTR relative to its position and rewrite the matching page's title and description.

  4. Come back next month and check whether those two moves changed their rows.

One tool change per query per month is enough; search results take weeks to reflect content changes, and changing several things at once makes it impossible to tell what worked.

How this differs from board analytics

Search performance measures Google Search only, before the visit: how often you appeared and were clicked in results. What visitors did after arriving (page views, job views, applications) lives in your board's own reports; see Board analytics. Use the two together: Search performance tells you which queries bring people in, analytics tells you whether those visits turn into applications.

Tip: check this tab on a monthly rhythm rather than daily. Search data moves slowly, and the 28-day window smooths out day-to-day noise; what you are looking for is the month-over-month direction of impressions and clicks after you ship content changes.

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